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Promotion wikiproject: Difference between revisions
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The Promotion wikiproject | The Promotion wikiproject aims to develop a comprehensive strategy for promoting Saintapedia to key audiences, including parishes, dioceses, and religious orders, while also incorporating fundraising efforts. It merges general promotion tactics with recruitment for volunteers (e.g., editors, outreach specialists, coordinators, Media Wikiproject contributors, and technical specialists). | ||
As a promotion and recruiting expert, suggestions and adjustments have been made to enhance effectiveness, such as integrating recruitment into social media campaigns for dual-purpose outreach, emphasizing SEO for organic growth, and adding gamification elements (e.g., badges for contributors) to boost engagement. The strategy is mission-aligned, focusing on authenticity, community-building, and measurable impact. A detailed timeline with milestones and objectives is included at the end. | |||
== Objectives == | |||
The overarching goals are: | The overarching goals are: | ||
* Increase awareness and contributions from parishes (via https://saintapedia.org/wiki/Special:CargoTables/Parishes), dioceses (via https://saintapedia.org/wiki/Special:CargoTables/Dioceses), and religious orders (e.g., updating order and saint articles). | * Increase awareness and contributions from parishes (via https://saintapedia.org/wiki/Special:CargoTables/Parishes), dioceses (via https://saintapedia.org/wiki/Special:CargoTables/Dioceses), and religious orders (e.g., updating order and saint articles). | ||
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* Foster long-term engagement through collaborative, faith-centered initiatives. | * Foster long-term engagement through collaborative, faith-centered initiatives. | ||
== Target Audiences == | |||
* '''Parishes''': Pastors, communication teams, and volunteers interested in updating parish profiles. | * '''Parishes''': Pastors, communication teams, and volunteers interested in updating parish profiles. | ||
* '''Dioceses''': Communication directors, archivists, and leaders for diocesan updates. | * '''Dioceses''': Communication directors, archivists, and leaders for diocesan updates. | ||
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* '''Volunteers''': Editors, email outreach specialists, coordinators, Media Wikiproject participants (for cataloging digital media like podcasts, YouTube channels, apps, etc.), and technical experts (e.g., for CSS and wiki enhancements). | * '''Volunteers''': Editors, email outreach specialists, coordinators, Media Wikiproject participants (for cataloging digital media like podcasts, YouTube channels, apps, etc.), and technical experts (e.g., for CSS and wiki enhancements). | ||
== Key Messaging == | |||
Tailor messages to emphasize collaboration and impact: | Tailor messages to emphasize collaboration and impact: | ||
* For parishes/dioceses/orders: "Empower your community's story on Saintapedia—update your page to inspire faith worldwide." | * For parishes/dioceses/orders: "Empower your community's story on Saintapedia—update your page to inspire faith worldwide." | ||
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* Adjustment Suggestion: Use storytelling (e.g., success stories of updated pages leading to increased parish engagement) to make messages more relatable and emotionally compelling. | * Adjustment Suggestion: Use storytelling (e.g., success stories of updated pages leading to increased parish engagement) to make messages more relatable and emotionally compelling. | ||
== General Promotion Strategy == | |||
Employ a multi-channel approach with digital focus, integrating recruitment to maximize efficiency (e.g., social posts that promote both contributions and volunteer opportunities). | Employ a multi-channel approach with digital focus, integrating recruitment to maximize efficiency (e.g., social posts that promote both contributions and volunteer opportunities). | ||
=== Social Media Campaigns === | |||
Start with a "Saint of the Day" campaign to build daily engagement, then expand to themed series. Integrate calls for volunteers and funders. | Start with a "Saint of the Day" campaign to build daily engagement, then expand to themed series. Integrate calls for volunteers and funders. | ||
* '''Saint of the Day Campaign''': Daily posts sharing saint stories, linking to Saintapedia articles. Include CTAs like "Update your parish's saint page—volunteer as an editor today!" or "Support our efforts with a donation." | * '''Saint of the Day Campaign''': Daily posts sharing saint stories, linking to Saintapedia articles. Include CTAs like "Update your parish's saint page—volunteer as an editor today!" or "Support our efforts with a donation." | ||
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* Suggestion: Run targeted ads (e.g., via Facebook Ads Manager) to Catholic demographics, budgeting $50–100/month initially, with A/B testing for CTAs. | * Suggestion: Run targeted ads (e.g., via Facebook Ads Manager) to Catholic demographics, budgeting $50–100/month initially, with A/B testing for CTAs. | ||
=== Email Marketing === | |||
* Build lists via website sign-ups; segment by audience. | * Build lists via website sign-ups; segment by audience. | ||
* Send newsletters with updates, editing guides, and volunteer/funding appeals. | * Send newsletters with updates, editing guides, and volunteer/funding appeals. | ||